1- For your existing customers -
- You are able to send out greeting card printing weeks before the vacation season. This will help get your name before your customers. They will remember you the next time a person send your marketing materials or when the holiday season comes and they have to buy gifts for friends and family.
- You are able to send a coupon which they can share for their friends, family, or colleagues. A huge incentive awaits the giver from the referrer. This will help get new customers whilst keeping the old ones.
- You can send articles about gift ideas. Your customers don't need to consider the perfect gift for their friends and loved ones. You have already done the job for all of them. This would surely encourage them to check out what gifts you've prepared for their friends or family.
2- If what you need if to promote brand awareness -
- You are able to print cards that contain your business name, logo design, and an enticing promo, perhaps a free coffee or something that will draw people to your store. Give it to random people about the street. This will surely start a buzz about your company and encourage recipients to spread the word.
- Partner with other businesses. Say, if you market clothes, you can partner with shoe stores or even jewelry stores. Explain to them how then can enjoy the partnership. You can recommend their store to your customers if they are searching for the perfect shoe or jewelry to match their own dress. Cross marketing can benefit you both, so make sure to find the perfect business to partner with.
- Take advantage of events to introduce your company. For example, you can organize a local fundraising occasion. Create invitations or greeting card templates that tell people concerning the event. Provide foods and entertainment. In return as individuals to donate old toys, clothes, or anything that you should use. Get everyone involved and it can turn out to become a successful event.
3- If you want to allow it to be rewarding for customers to shop on your shop -
- Creating unusual products or offerings. You are able to tie together two of your best products in a single holiday gift basket. You can also offer astounding discounts for a limited time period. Anything unusual and creative will attract attention as well as interest.
- Sort your products based on their own price. This will make it easier for people on the budget to shop on your store.
- Include free samples inside your products. For instance, you can include energy bars or supplements with your best selling products. Free items tend to be always enticing, so considering providing some freebies this particular holiday.
- A punch card is also a great option. You can give out punch card with regard to ten energy bars, five discounted consultations, or many more. People have to simple present the card each time they will avail of the item.