Choosing an attorney
Selecting an attorney for the joint business marketing project could be a difficult process. The company that initially comes up using the plan will probably want legal advice to help them draft the outline for the project. However, it is not smart to approach the other company under the assumption how the project only needs one attorney. The offer for that other company to have its own legal council must always be extended. This way the second company doesn't need to fear they will somehow be tricked. The second option would be for neither company to make use of their own company's legal counsel, but instead employ outside, impartial legal advice. This way the cost from the attorney could be split without one party becoming unfairly represented. However, hiring an outside attorney will increase the price of the project. If both companies already have their very own attorney, then that is usually the best choice to choose.
The most important stage of any partnership is to have legal counsel present when both parties take a seat to draw up the plans for their task. When making agreements such as which company will pay for what and how much revenue every company will earn, it's very important to have binding legal contracts that cannot lead to an unfair advantage to one party or another. If both parties are sharing the cost of a lawyer, then it is obviously only necessary for the main one attorney to look the plan over. If each party decides to possess its own attorney, however, it is important that both companies' legal counsel look over the plan and they both agree that it will work.
After the first plan has been approved by both companies and also the legal counsel, it is up to the individual businesses to decide whether they would like to keep the legal advice on board for all of those other project. Obviously if both parties are using organization attorneys, then it only makes sense to keep them available. However, if both parties are comfortable with dismissing the a lawyer after the plans for the business venture happen to be agreed upon, then doing so will save each companies money. In the end, the most thing with legal advice is that both parties feel at ease with the situations they are agreeing upon which both companies' assets are protected.
